Freeway Sports Center was founded in 1971 by Richard L. Adams who served as assistant principal, athletic director, and football coach at Lake Fenton High School for 17 years. The football field is dedicated in his name and even now, decades later, people in town still refer to him as "Coach." When he retired from teaching in 1970 the corner of Thompson Rd and US-23 was a nearly vacant field. Mr. Adams envisioned a thriving business enterprise in its place and began to build.
He started with motor homes, motorcycles, snowmobiles, lawn and garden tractors, ATVs, outboard motors, boats, and even chain saws. Freeway Sports Center became a diversified center for machines that made the great outdoors "fun." The area's population grew rapidly with the hundreds of inland lakes luring families from the cities and suburbs to the waterfront. Pontoon boats soon evolved as the most popular boat offered and by the end of the 1980s they were the outstanding specialty at Freeway Sports Center. Today the marine industry is our central focus. Over the past 40 years, we have gone through many changes, but one dominating constant has not changed, and that is our commitment to customer service.
Freeway Sports Center has been serving Genesee County as well as the entire Midwest since 1971 with the greatest in pontoon boats, fishing boats, bass boats, duck hunting boats, Yamaha WaveRunners/jet boats, Paddlebuoy paddleboards, AquaCycle, Paddle Wheeler pedal boats, and accessories, including docks, swim rafts, and hoists.